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A report reveals that Apple is the most desired brand in emerging market mobile



A report reveals that Apple is the most desired brand in emerging market mobile


If Apple plays its cards this year, it has the opportunity to grab a large number of new iPhone customers in developing markets where it has traditionally been very weak. According to a new survey, or published by Monte and Ovum, of 4,504 consumers in Brazil, China, India, Nigeria and Vietnam, Apple is the most desired brand regarding mobile devices.

The 32% of respondents want an Apple-branded mobile device, followed by the 29% who crave a smartphone or tablet made by Samsung. The 13% they are for a Nokia model.

In China, where Apple’s iPhone is now available from the world’s largest carrier, China Mobile, the 42% of people want an iPhone or iPad, compared to the 32% you want for a Samsung device.

Despite the survey results, Android devices activated in those countries amount to 296.493 unity, overwhelming the 90.184 drive of activated iOS devices.

The survey also found that in emerging markets, the 40% of people buy content from the Google Play Store, compared to just the 28% of purchases on the Apple AppStore.