Apple acquires Passif, the energy-efficient chip maker
Former Wall Street Journal reporter Jessica Lessin posted an exclusive story on her blog, revealing that Apple has acquired low-power chip maker Passif. An Apple spokesperson confirmed the news, saying, “Apple buys small tech companies from time to time.”
Passif was born several years ago thanks to two students of the University of California, Ben Cook and Axel Berny. The company develops communication chips that use low power and these include devices such as Bluetooth radios that operate with low energy consumption and other fitness monitoring systems.
As noted by Lessin, radios may be one of the biggest battery dischargers and companies try every way to make their wearables by shrinking more and more and conserving any extra battery life, but the feat is critical. .
Apple is in fact working on one of these devices and it makes sense that it has acquired a company offering the technology that is likely to give the Cupertino company an edge over the competition.
The need for low-power chips is particularly acute, especially for wearable devices, such as activity-tracking watches. One of the reasons why Apple and its rivals have not yet launched such devices is because of the difficulty encountered in reducing screens, batteries and radios.
It’s still unclear how much Apple has paid for the company, but this acquisition is just one of many Apple has made in the past few months and years. Among the companies that Apple has recently acquired are Wifislam (internal GPS company), Locationary and HopStop.