According to a new report from the Wall Street Journal, Apple has managed to overtake Staples and claim second place in the world of online selling.

Apple’s online sales figures have made a significant leap of the 24% last year, although this jump is mainly due to the fact that Internet Retailer now includes the company’s online hardware sales along with digital download data from iTunes and the App Store, and doesn’t seem to reflect an actual increase in sales of that magnitude.

Essentially what this means is that Apple may actually have been sitting in seat # 2 for some time, but it simply has not been recognized as such because Internet Retailer previously excluded sales of iPhones, iPads, iPods, Macs, Apple TVs and other hardware processed through. the company’s online store.

Regardless of what the data looks like, however, Apple still has a bit of a delay to catch up if it plans to conquer Amazon’s position in online selling. Given the fact that Amazon’s entire business model is e-commerce, with a turnover of 67.8 billion dollars last year, it doesn’t seem like anyone can take the top spot at any time. In fact, according to the WSJ report, retailers # 2 to # 11 on the list could merge their online sales figures without touching the Amazon total.

While they may never reach Amazon, however, Apple’s recent addition of Angela Ahrendts and Bob Kupbens to its retail team, such as SVP Retail and VP Online Retail, respectively, indicate that the company is committed to pushing its efforts. physical and online sales forward.

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