Call of Duty gamers, get ready for what’s to come! Activision Publishing, Inc. (Nasdaq: ATVI) takes the franchise’s signature intensity to the next level with Call of Duty XP 2011, the first-ever superparty for the Call of Duty community.

The total immersion in all things Call of Duty will take place at a nearly five-acre site within the Los Angeles city limits the weekend before Labor Day (first weekend in September). More than 6,000 fans will witness the world premiere of Call of Duty: Modern Warfare 3 multiplayer. Those in attendance will be the first to get the chance to play multiplayer and the new Spec Ops co-op survival mode for themselves. Additionally, for the first time, the full capabilities of the innovative new online service Call of Duty: Elite, built from the ground up to support Call of Duty: Modern Warfare 3, are unveiled.

To further enhance this epic reveal, there will be a series of Call of Duty action experiences and game competitions, plus an unparalleled Call of Duty tournament with a total of $1 million in prize money hosted by Activision and the title sponsor of the event, Microsoft. Through Activision’s network of partners worldwide, fans can qualify for the tournament through regional activities and competitions. If you don’t qualify in advance, you can take the rematch at the event location. This way, increase your chance to compete against the best Call of Duty players in the world and win a nice cash prize. Fans who can’t be there themselves but want to keep an eye on the action can enjoy a constant stream of high-quality videos, which are distributed via television and the internet. In addition, continuous photos are taken and status updates posted from the event via social media, including Facebook and Twitter.

“From the high production values ​​of our live, immersive events to the tiniest design details and the finishing touches of the activities, we pull out all the stops to make Call of Duty XP the ultimate gathering place for the Call of Duty global community fans,” said Eric Hirshberg, CEO of Activision Publishing. “This party will immerse attendees in a Call of Duty experience like they’ve never experienced before. Over two days, gamers can exchange Call of Duty war stories, be the first to learn all about the franchise’s future, attend the official Call of Duty: Modern Warfare 3 multiplayer reveal, enjoy world-class entertainment and compete against each other compete for significant cash prizes.”

Tickets for Call of Duty XP cost $150. Activision donates all ticket sales proceeds to The Call of Duty Endowment, a nonprofit organization that supports veterans on their return to civilian life. The organization assists them with job search and career development, and supports other organizations engaged in career training and job searches for veterans.
Ticket sales start on July 19. One ticket is good for two days of entry and the chance to be fully immersed in the action and excitement of Call of Duty. You can take on other players in a paintball battle on a life-size Call of Duty multiplayer map, or try to set a speed record in the legendary ‘Pit’ from Call of Duty: Modern Warfare 2. The rest of Call of Duty XP activities include:

• Tournaments and prizes for both hardcore and casual fans
• Discussion forums and Q&A with the developers of Call of Duty
• Call of Duty Weapons and Museum at the event location
• World-class entertainment
• More attractions to be announced

“The Call of Duty franchise continues to set the pace on Xbox 360 with both the best-selling game ever on the platform with Call of Duty: Black Ops, and #1 and #2 on Xbox LIVE in the form of Black Ops and Modern Warfare 2,” said George Peckham, general manager of Microsoft’s Global Publishing Group. “As a sign of appreciation for our valued relationship with the world’s most popular gaming franchise, Xbox 360 is proud to partner with Activision to bring the first Call of Duty XP to life, but even more to empower the community of fans. to compete for up to $1 million.”

Call of Duty XP precedes the most anticipated release of the year on November 8. That’s the date Call of Duty: Modern Warfare 3 hits globally, as well as the launch date of the innovative new online service Call of Duty Elite. This service enables Call of Duty’s 30 million fans to create a connected entertainment community through dedicated social media, original entertainment programming, events and competitions.

For more information on Call of Duty XP 2011 visit www.callofduty.com/xp.

The Call of Duty Endowment was founded in 2009 by Bobby Kotick. It is a non-profit organization created by Activision Blizzard that supports a good cause. The main goal of the organization is to help soldiers transition to civilian life. To achieve that, the organization helps them find work and build a career, and supports other organizations that focus on finding suitable work and training for veterans. For more information on The Call of Duty Endowment visit www.callofdutyendowment.org.

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