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EPOS Launches Global Gaming Campaign



EPOS Launches Global Gaming Campaign


EPOS, a new company specializing in producing high-quality audio equipment for the corporate market and the gaming community, is proud to announce the official launch of their global gaming campaign.

The EPOS brand guarantees optimal sound technology in combination with a modern look and exceptional quality. EPOS focuses on the gaming world to provide gamers who want to get the best out of their equipment an unparalleled gaming experience. EPOS headsets have a long life and are designed for a great gaming experience. They provide the best audio quality for those who share EPOS’s passion for performance.

EPOS takes Demant’s 115 years of experience in sound and innovation as its foundation and builds on the legacy of Sennheiser Communications A/S. Sennheiser Communications’ gaming collection is marketed under the joint brand EPOS | SENNHEISER and at the same time, a new, unique collection of high-quality EPOS branded products is introduced. The first major product launch of EPOS branded products is scheduled for October 2020.

EPOS was founded under the motto “The Power of Audio” to take gamers to another dimension. Superior audio during gaming is crucial for an unsurpassed gaming experience, according to the company. EPOS products provide a powerful, intuitive experience for an endless in-game flow. EPOS audio transports gamers to a completely different reality by amplifying every essential sound, ensuring clear communication and a captivating experience. All products are created to take technology, design and performance to an unprecedented level.

The launch of the EPOS brand to the gaming market is supported by an extensive global marketing campaign, which will be rolled out in 2020. Based on the theme of ‘gaming audio from another dimension’, the campaign is spearheaded by a short film by Academy Award-winning Danish director Anders Walter. There will also be interviews and behind-the-scenes footage, and there will be many significant media coverage and activity.

Throughout the year, E-sports sponsorships, social media activities, and retail and point-of-sale programs will be taking place, which will generate tremendous interest in the products. The brand’s message is further enhanced by an extensive international PR campaign, showing how EPOS’ passion for performance delivers breakthrough products, developed with passion and elevating the gaming experience.

Jeppe Dalberg-Larsen, Director of EPOS: “EPOS has the ambition to become the market leader in high-quality audio products for gaming. With the ‘Power of Audio’ we want to win the hearts of all gamers who go to extremes to win. We see great potential in this area thanks to the dedicated, international team of game experts we have put together, so we can continue to offer innovative products for a sensational audio experience. Audio is becoming an increasingly important aspect within the game world. We look forward to further developing the global gaming landscape in the coming years.”

Maja Sand-Grimnitz, Head of Global Gaming Marketing: “At EPOS, we want to give the gaming market a new idea of ​​how audio can enhance the gaming experience. As a new brand with a solid foundation and future in the field of audio, this campaign promises ‘gaming audio from another dimension’. This appeals to gamers looking for the best way to optimize their gaming experience. High-quality audio can enhance this feeling and this message is at the heart of the campaign. We want EPOS to become the brand that offers the best of the best for a great gaming experience and happy gamers.”

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