During the conference summarizing the last financial quarter of GameStop stores, there were also a few sentences about the upcoming Nintendo platform. Paul Raines – the president of the network, does not hide that he is fascinated by Nintendo Switch and hopes that the equipment will increase sales of games for Japanese equipment.

We see strong customer interest in the premiere of the new Switch console from Nintendo. The Switch uses physical media, and Nintendo games are not selling well digitally. So we expect the new console to drive sales of physical products along with the console.

According to research conducted by GameStop analysts, the interest in Switch is similar to that of the Xbox One console. This, of course, may or may not translate into similar sales figures. The group of potential customers of the new Nintendo platform is definitely different and the console can more appeal to the tastes of younger players and people who value mobile entertainment.

The switch is a very interesting device. It has the potential to gradually develop its audience. The reasons for this are as follows: IPs are very attractive to whole families and kids are having a lot of fun with motion games. And the last thing – unique mobile properties.

However, we still know relatively little about the Nintendo Switch console. Nintendo is expected to provide more details only in January. The console will land on store shelves in March next year.


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