THE NBA is dear among Brazilians. And for some time now, the organization has been getting closer to the Brazilian. Events and actions, such as the league’s presence in the GameXP and Rock in Rio last year, are examples of this desire to unite Brazilians and the highest level basketball in the world.
Taking advantage of the good moment, the NBA was present again at the GameXP. And in many ways. The league space brought items much desired by fans of the orange ball, such as the trophy Larry O’Brien. Also exhibits legendary shirts: the 23rd of Michael Jordan, on the 24th of Kobe Bryant, the 32nd of Magic Johnson, and the 33rd of Larry Bird.
THE NBA took the opportunity to get closer to its audience with activities. Newly released, NBA 2K19 was available for gameplay. The game, which has always impressed by its realism, is increasingly technical. Therefore, the game, which has an eSports tournament in the US, offered a tournament in space. The game was released on September 7th, to Playstation 4, Xbox one, Switch and SQUARE.
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With @kingjames cosplay, shirts from legends such as @jumpman23 and @magicjohnson, digital court and @nba2k 19, @nbabrasil brought the best of basketball at @gamexpoficial
A post shared by BestyGames (@revistaBestyGames) on Sep 9, 2018 at 8:15am PDT
A digital court made the players happy. Thus, throughout the day, games involving throws gave participants freebies. Even the look-alike of LeBron James appeared, as well as professional players Deryk Ramos (Flamengo), Duda Machado (Vasco da Gama), Cauê Borges (Botafogo) and Tiago Brant (Niterói).
An NBA closer and closer to Brazilians
Thus, the biggest basketball league in the world is getting closer and closer to a very important audience. 21.1 million people in Brazil claim to be US basketball fans. Rodrigo Vincentini, Head of NBA in Brazil, he also explained the League’s intentions to be closer and closer to technology fans.
“We had a very positive experience at GameXP last year, during the Rock in Rio. We are bringing, for the first time in the country, an interactive, high-tech digital court, where we are going to mix basketball and games. We want to surprise the audience, with something that will not only impact fans of NBA, but also all those who are connected to the virtual world”, he explains.
The activities of the NBA at GameXP happen during every day of the event. NBA 2K19 is now available. THE 2KLeague, official eSports tournament of NBA can be tracked on its official website. And the 2018-19 season starts on October 16th, with the great expectation of LeBron James in his debut by Los angeles lakers.