The article is reported by Sole24Ore, and we quote its content, to make you aware of the new rules in force since 13 June.
Ecommerce changes its skin. L’ora x will start next June 13th, when the new rules for electronic commerce dictated by the European directive that entered into force on March 26th will become operational. A directive created with the aim of giving universal and homogeneous rules to all countries and offering greater guarantees on all distance contracts with a value of more than 50 euros.
“But the European directive also aims to create the conditions of trust, transparency and security to allow the development of cross-border e-commerce, and not only that of individual EU countries – comments Roberto Liscia, president of Netcomm, the consortium born in 2005 with the aim of promoting the spread and growth of ecommerce in Italy -. The increase in cross-border trade could in fact lead to a growth in European GDP, thus becoming a propellant of the economy of the Old Continent ». And the premises are all there, especially considering that in the last two years in Italy the consumers who have made purchases via the Internet have almost doubled, from 9 to 16 million. «However, the Belpaese still remains at the bottom in terms of the number of companies that sell across borders – continues Liscia -. We are talking about 4%. Furthermore, as a country we are still lagging behind in terms of overall ecommerce revenue. A turnover that in the last year amounted to 14 billion euros. These data show how important this new European directive is, especially considering that today we have a negative balance of the digital trade balance of around one billion euros. Therefore – he adds – trust, transparency and homogeneity are important prerequisites for the development of electronic commerce ».
More time to reconsider
But what exactly changes with the new rules? In front of the consumer, the “digital” buyer will have more time available to return the goods if he is not satisfied: 14 days, starting from the moment the product is received, against the previous 10. Furthermore, after having communicated the will to wanting to return the goods, the consumer has another 14 days to send the purchased products to the shopkeeper. “The most important element, however, is that when the consumer declares that he has shipped the goods, the shopkeeper is obliged to return the sum within 14 days of receiving the information (he now has one month, ed. ) – points out Smooth -. And this creates a sort of inconvenience, as the merchant could be forced to reimburse the amount due even if the purchased products have not yet been delivered ». Another important change to protect the consumer is the greater transparency of expenses, with the shopkeeper being obliged to declare the costs that the consumer will have to bear in case of returning the goods. And if the costs have not been disclosed in advance, then the return costs will be borne by the merchant. «Furthermore – continues the president of Netcomm – in the pre-contractual phase maximum transparency is required with reference to the description of goods and services, the identity of the seller and the price of the goods. All expense items and taxes must be clearly indicated, as well as the various payment methods. All information that if they were missing would give an immediate power of revenge to the consumer “.
And everything also changes for distance contracts, therefore all sales made outside a commercial point, such as catalog and telephone sales. In these two cases, the sale is finalized only if there is a contractual confirmation of the commercial proposal formulated by the seller. «To be clear – points out Liscia – before sending a product or enabling a service, the seller must send a contract in paper form to be signed by the customer. Only then can the sale be considered valid in all respects. But if from a high level it protects the consumer more, on the other it also means killing all distance sales. And to stem this risk it is necessary to introduce mechanisms that speed up the sales process, such as certified digital registration mechanisms or even electronic signature and electronic identity ». The sanctioning aspect has also been “intensified”. The trader who does not respect the new rules will face a penalty that can range from a minimum of 5 thousand euros (50 thousand in case of serious violations) to a maximum of 5 million.