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Sony’s president criticizes Apple by saying that releasing one iPhone per year is too little



Sony’s president criticizes Apple by saying that releasing one iPhone per year is too little


Apple accounted for 15% of smartphone shipments in 2013, Sony only 3.8%; despite these figures, the Sony president thinks Apple is losing.

According to Sony president Pierre Perron, Apple releasing the new iPhone every year will get worse and worse, as customers will no longer be satisfied; new devices have to be released with new features much more often throughout the year to keep users happy. More precisely, according to him, a new smartphone could be launched every two months; as proof, Perron pointed out the Xperia Z2 which is released just five months after the Xperia Z1, Sony’s previous flagship device.

But Apple knows very well how to move around the market and knows that its users prefer to have high-quality devices in their hands both from the point of view of design and from the point of view of hardware and software.