IDC announced that it is lowering its tablet shipments, 245.4 million units compared to 260.9 million units last year, around 12.1% growth for the category versus the 51.8% growth of the last year.
The IDC report notes that tablets could see more competition with phablets this year, compared to competition with PCs. IDC thinks the new, bigger iPhone could affect iPad sales:
“Two major issues are the cause of the slowdown in the tablet market. First, consumers are keeping their tablets, especially the more expensive models, much longer than expected. And when they change it, they buy a new one, but they often pass their old tablet to another family member, ”said Tom Mainelli Program Vice President, Devices & Displays of IDC. “Secondly, the rise of phablets, smartphones with 5.5-inch or larger screens, is decreasing tablet sales, as people in one device will have phones and tablets, thus saving money and they will have the convenience of always having the device at hand ”.
IDC notes that the share of phablet shipments doubled from 4.3% in Q1 2013 to 10.5% in Q1 of this year, representing 30.1 million units sold.
If Apple really introduces a 5.5-inch model of the iPhone, could it diminish the iPad market?