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What does the new Samsung and Spotify alliance mean

What does the new Samsung and Spotify alliance mean

During the presentation event of the new Samsung Galaxy Note 9 more announcements took place. Among them was the announcement of the new alliance between Samsung and Spotify. The CEO of the music service explains what it is.

New Samsung and Spotify alliance: Spotify CEO explains the benefits

The event took place yesterday Samsung Unpacked in which the Korean company presented several of its new products by the end of the year. Yes, of course, the Samsung Galaxy Note 9 It was in the spotlight most of the time, but not to forget the new Galaxy Watch and Galaxy Home, which allow Samsung to be more competitive in the smartwatch sector and enter the smart speaker sector.

And yet, that was not even all that was announced. Leaving aside the obligatory mention of Fortnite, the Korean company made another couple of announcements in the software section. For one thing, the improved version of Bixby is here. On the other hand, an agreement has been reached to establish a new alliance between Samsung and Spotify that will allow you to enjoy the music service on the Korean firm’s devices to a new level.

In an interview for Samsung, Daniel Ek, CEO of Spotify, answered some questions about what this new agreement means, as well as the improvements that users of both services can expect. For example, having the app installed from the start on the mobile:

“Users can get excited about having Spotify as part of the initial Samsung device experience right from the start. For example, when someone buys a phone, you can discover the Spotify app on Samsung Smart Switch. And soon, Samsung Smart TV users will be able to play Spotify through the SmartThings app.

In addition, they also report that when asked to Bixby play music, you can find it on Spotify and offer it even to people who have never used the service. It will also be integrated with Samsung Music, the Korean firm’s local music application that comes pre-installed on Galaxy phones.

Also, integration with smart home devices will be important, as explained below:

«When you buy a new Samsung mobile and use the SmartThings app to configure your Samsung Smart TV or Galaxy Home, you will be asked to link your Spotify account. So from the start, they will collaborate. It only takes a few steps.