With iOS 7, Apple will have the ability to register the places where we have been most thanks to “Frequent Positions”
Since iOS 6, Apple has decided to make a clean break in the map service offered by Google, so it has decided to create its own maps that draw news and information from users who have decided to help the Cupertino company. Until now, however, the user did not know what data was being sent to Apple.
By now you are familiar with the status bar triangle, top left, which is a symbol of localization: it indicates that an application is using our current location to offer us a targeted service, such as Yelp, which uses our data to suggest interesting sites.
Hidden in Settings> Privacy> Location> System Services, Frequent Locations keeps a history of our visits to different places in the area. Once the Maps application is launched, a notice will appear asking for consent to use the location; once given, the positions will be remembered and sent anonymously to Apple.
Since Apple does not have the powerful means that Google has at its disposal to improve maps, it has to make do by asking users to share the information that has been collected by the device in order to be able to process and transform it into data to be inserted in the maps. It is a pact based on trust: the company collects the positions and, in exchange, offers a map service. To date, Apple has never disappointed in terms of privacy and we hope it continues to do so.